Purpose-Driven
I interviewed over 50 people from around the world to find out what people really think about ‘purpose’, how we demonstrate purpose, whether there’s such thing as worthy or unworthy purpose, and what it would mean to build towards a purpose-driven future.
Introduction-in-search-for-purpose
In July 2020, Melbourne (Australia) re-entered into Stage 3 lockdown, followed soon after by an even more stringent Stage 4 lockdown that saw people confined not just to their homes, but to a strict 5km radius. Naturally, this kicked everyone in the teeth. Businesses,...
Chapter 1 – What does ‘purpose-driven’ really mean?
What’s does ‘purpose-driven’ mean to people?
What are the different types of ‘purpose-driven’ organisations?
What do people think of them?
Chapter 2 – Will the future be more ‘purpose driven’?
Are people becoming more ‘purpose-driven’?
Who’s contributing to it?
Is this all just ‘purpose-washing’
What barriers are in the way?
Chapter 3 – Demonstrating purpose
How can we measure and quantify ‘purpose’?
What’s performative and what’s genuine?
Isn’t this all just Corporate Social Responsibility?
How can we authentically demonstrate ‘purpose’?
Chapter 4 – Worthy vs Unworthy Purpose
The ‘animal cruelty free’ cyber security firmIs there such a thing as ‘unworthy’ purpose?
Is all purpose good?
What else might we be overlooking?
Chapter 5 – Who’s responsible for driving purpose?
Who’s involved holistically?
What’s the broader system?
What can individuals do?
What can businesses do?
What can government do?
What can other stakeholders do?
Chapter 6 – Becoming ‘purpose-driven’
What did I learn?
Where do we start?