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Purpose-Driven

I interviewed over 50 people from around the world to find out what people really think about ‘purpose’, how we demonstrate purpose, whether there’s such thing as worthy or unworthy purpose, and what it would mean to build towards a purpose-driven future.

Introduction-in-search-for-purpose

Introduction-in-search-for-purpose

In July 2020, Melbourne (Australia) re-entered into Stage 3 lockdown, followed soon after by an even more stringent Stage 4 lockdown that saw people confined not just to their homes, but to a strict 5km radius. Naturally, this kicked everyone in the teeth. Businesses,...

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Chapter 3 – Demonstrating purpose

Chapter 3 – Demonstrating purpose

How can we measure and quantify ‘purpose’?
What’s performative and what’s genuine?
Isn’t this all just Corporate Social Responsibility?
How can we authentically demonstrate ‘purpose’?

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