In July 2020, Melbourne (Australia) re-entered into Stage 3 lockdown, followed soon after by an even more stringent Stage 4 lockdown that saw people confined not just to their homes, but to a strict 5km radius. Naturally, this kicked everyone in the teeth. Businesses,...
I’ve always been fascinated by how our personal conception of different words strongly influences how we perceive the world (i.e. phenomenology). Just as two people can talk about the same topic whilst using completely different words, the same words can also...
In the previous chapter, I focused on the various nuances of what it means to be ‘purpose-driven’. In this chapter, I start to look ahead towards whether people really thought we were moving towards a ‘purpose-driven’ future. What is the...
In the previous chapter, I explored whether people felt we were becoming more ‘purpose-driven’ both as individuals and as businesses. By and large the broad consensus was ‘yes’, in spite of the barriers identified. We ended that chapter however on one...
Up to now, I’ve looked at clarifying the different definitions of being ‘purpose-driven’, trends and barriers, and the nuances of demonstrating purpose. However, there is one additional assumption that I wanted to challenge throughout my interviews:...
In this penultimate chapter, I start to draw my research together to look at what we can do to become ‘purpose-driven’. The questions I posed to respondents focused on the following: Who was responsible? What do existing businesses need to do? What do new businesses...
