In July 2020, Melbourne (Australia) re-entered into Stage 3 lockdown, followed soon after by an even more stringent Stage 4 lockdown that saw people confined not just to their homes, but to a strict 5km radius. Naturally, this kicked everyone in the teeth. Businesses,...
I’ve always been fascinated by how our personal conception of different words strongly influences how we perceive the world (i.e. phenomenology). Just as two people can talk about the same topic whilst using completely different words, the same words can also...
I started this research project with a pretty basic set of questions: “What does it mean to be ‘purpose-driven’? And are we becoming more or less conscious as consumers and ‘purpose-driven’ in our decisions? Do we even share the same...
