Up to now, I’ve looked at clarifying the different definitions of being ‘purpose-driven’, trends and barriers, and the nuances of demonstrating purpose. However, there is one additional assumption that I wanted to challenge throughout my interviews:...
In this penultimate chapter, I start to draw my research together to look at what we can do to become ‘purpose-driven’. The questions I posed to respondents focused on the following: Who was responsible? What do existing businesses need to do? What do new businesses...
I started this research project with a pretty basic set of questions: “What does it mean to be ‘purpose-driven’? And are we becoming more or less conscious as consumers and ‘purpose-driven’ in our decisions? Do we even share the same...
