In the previous chapter, I focused on the various nuances of what it means to be ‘purpose-driven’. In this chapter, I start to look ahead towards whether people really thought we were moving towards a ‘purpose-driven’ future. What is the...
In the previous chapter, I explored whether people felt we were becoming more ‘purpose-driven’ both as individuals and as businesses. By and large the broad consensus was ‘yes’, in spite of the barriers identified. We ended that chapter however on one...
Up to now, I’ve looked at clarifying the different definitions of being ‘purpose-driven’, trends and barriers, and the nuances of demonstrating purpose. However, there is one additional assumption that I wanted to challenge throughout my interviews:...
In this penultimate chapter, I start to draw my research together to look at what we can do to become ‘purpose-driven’. The questions I posed to respondents focused on the following: Who was responsible? What do existing businesses need to do? What do new businesses...
I started this research project with a pretty basic set of questions: “What does it mean to be ‘purpose-driven’? And are we becoming more or less conscious as consumers and ‘purpose-driven’ in our decisions? Do we even share the same...
